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Best Buy Brands

Created for you by us.

We make it easy to enjoy technology. With hundreds of products to choose from, you’ll find
great value every day.


Whether you're cooking up something new, looking for ways to unwind or simply staying connected with the people who matter the most, Insignia gives you more than you expected.


Bring your home theater to life with products that look as good as they perform.


Reliable electronics and accessories that won’t break the bank. Uncomplicated, efficient solutions.

Platinum™ and Modal™.

With upscale and timeless accessories, Platinum and Modal offer stylish functionality to help you stay connected and express yourself.

Best Buy essentials™.

Everyday essentials for everyday life.

Best Buy essentials

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Insignia, a Best Buy brand.

Built for quality and functionality at a reasonable price, Insignia products stand the test of time. With a broad range of electronics, appliances, accessories and more, you get exceptional value with Insignia.

Insignia, a Best Buy brand